The World Brandy Awards are the global awards selecting the very best in all internationally recognised styles of brandy. Brandy does include the German ‘Edelbr?nde & Geiste’
We are in the midst of an extraordinary situation which is affecting those in the industry in a number of ways. However, we want to look to the future, and let you know what winning an award in the 2021 World Drinks Awards could mean for you and your business. Advertising is more important than ever, and a win at the World Drinks Awards equals direct advertising opportunities.
Winning helps consumers make their purchasing decisions. It can be hard to pick from the hundreds of products lining the shelves; but as an award winner, you will stand out You will receive logos and certificates free of charge, to use as you wish to promote your win and your product.
World’s Best certificate and logo pack
Taste categories
Brandy does include the German ‘Edelbr?nde & Geiste’. This category includes all apple and cider brandies – except Calvados – produced anywhere in the world.
Aged
A brandy that has been matured in wood barrels.
Unaged
This is the eau-de-vie – the clear spirit straight from the stills.
Brandy does include the German ‘Edelbr?nde & Geiste’. This can be a brandy of any age that has been distilled from fruits other than grapes, pears, stone fruit or berries and apples, such as wild fruits or a combination of fruits, which can include a portion of apples or grapes.
Aged
A brandy that has been matured in wood barrels.
Unaged
This is the eau-de-vie – the clear spirit straight from the stills.
A brandy that has not been made using wine, grapes, apples or other fruits but from grain or molasses. This can include nuts, roots and others.
Aged
A brandy that has been matured in wood barrels.
Unaged
This is the eau-de-vie – the clear spirit straight from the stills.
This category applies to all brandies made from wine – except Cognac and Armagnac.
Aged 2-3 years
Aged 2-3 years
A brandy produced from wine that has been matured in wood barrels and whereby the youngest eau-de-vie is at least two years old.
Aged 4-5 years
Aged 4-5 years
A brandy produced from wine that has been matured in wood barrels and whereby the youngest eau-de-vie is at least four years old.
Extra Old
A brandy produced from wine that has been matured in wood barrels and whereby the youngest eau-de-vie is at least six years old
Solera
A brandy produced from grapes that have been matured in wood barrels using the solera system; may or may not have an age statement on the label.
A pomace or marc brandy produced anywhere in the world. This excludes Pisco and Grappa.
Aged
A brandy that has been matured in wood barrels.
Unaged
This is the eau-de-vie – the clear spirit straight from the stills.
Can include flavoured brandies as well as beer brandies.
Aged
A brandy that has been matured in wood barrels.
Unaged
This is the eau-de-vie – the clear spirit straight from the stills.
Brandy does include the German ‘Edelbr?nde & Geiste’ and has to be made from pears.
Aged
A brandy that has been matured in wood barrels.
Unaged
This is the eau-de-vie – the clear spirit straight from the stills.
Brandy does include the German ‘Edelbr?nde & Geiste’. Stone fruits do include plums, apricot and peaches as well as others.
Aged
A brandy that has been matured in wood barrels.
Unaged
This is the eau-de-vie – the clear spirit straight from the stills.
Brandy does include the German ‘Edelbr?nde & Geiste’ made from berries. Mixed berries are included.
Aged
A brandy that has been matured in wood barrels.
Unaged
This is the eau-de-vie – the clear spirit straight from the stills.
Design categories
This includes all aspects of on-bottle brand/product communication, including the application of any direct printing onto bottle, capsule or closure, as well as paper and film labels and sleeves. The pack will be judged on the overall design and quality of materials, print, decoration and application.
This applies to the secondary, outer, presentation packaging, such as cartons, boxes, cases, plinths, chests etc. The presentation will be judged on the overall effect with the bottle in place.
Packaging created specifically for sale in the duty-free / travel retail market
This category applies to pack designs where the number produced was limited, such as for a special production, occasion or season.
This category refers to a new or refreshed packaging design created for an existing product and introduced to the market after February 1, 2019. A picture or sample of the previous packaging must be supplied along with a description of what changes have been made and why
Packaging for a new product launched after February 1, 2019.
This is a packaging design that carries through and unites a range or ‘family’ of different products from one producer or brand.
The overall design of the glass or PET bottle: shape, colour, functionality and any embossing, decorative finishes, coatings or direct printed elements as well as visual appeal.
The judging process
TASTE
The taste judging is held in two rounds.
Round 1
Each brandy is tasted in its relevant style to identify and select the style winners. Judges making up the World Brandy Awards panel include international, leading journalists, specialist drinks retailers and industry experts.
Round 2
Style winners are tasted against each other to identify the ‘World's Best’ brandy in each category.
DESIGN
All DESIGN judging is conducted by a panel of leading international design experts.
For each entry, the following quantities should be supplied
- Taste only – 3 bottles
- Design only – 2 bottles
- Taste and Design – 3 bottles
Shipping
IMPORTANT BREXIT UPDATE
Due to the exit of the UK from the EU on 1 January 2021, we urge all entrants to submit their samples as soon as possible. We are awaiting detailed guidelines on how this will affect shipments entering the UK, but delays and additional duty costs are expected.
We are delighted to introduce our new shipping service in partnership with DHL. You can now book in your shipments right through your online profile.
For each entry, the following quantities should be supplied
- Taste only – 3 bottles
- Design only – 2 bottles
- Taste and Design – 3 bottles
For any enquiries regarding your shipments, please contact
info@worlddrinksawards.com Anita Ujszaszi
Rates
Entry fees
| | 1 entry | 2 entries | 3 entries | 4+ entries |
|---|
| Sterling |
| Taste & Design | £245 + VAT each | £235 + VAT each | £225 + VAT each | £215 + VAT each |
| Design | £169 + VAT each | £164 + VAT each | £159 + VAT each | £154 + VAT each |
| Taste or Design | £169 + VAT each | £164 + VAT each | £159 + VAT each | £154 + VAT each |
| Euro |
| Taste & Design | €315 each | €305 each | €295 each | €285 each |
| Design | €210 each | €205 each | €200 each | €195 each |
| Taste or Design | €210 each | €205 each | €200 each | €195 each |
| USD |
| Taste & Design | $410 each | $395 each | $380 each | $365 each |
| Design | $280 each | $270 each | $260 each | $250 each |
| Taste or Design | $280 each | $270 each | $260 each | $250 each |
| Canadian Dollar |
| Taste & Design | $460 each | $445 each | $430 each | $415 each |
| Design | $320 each | $310 each | $300 each | $290 each |
| Taste or Design | $320 each | $310 each | $300 each | $290 each |
Terms & conditions
Terms & Conditions